nexton

A memorable
year-end with a personalized gift

Nexton strengthened strategic relationships with a unique Year-End Gift, combining culture, technology, and an authentic message.

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Introduction

Who is Nexton?

Nexton is a leading LATAM-based tech recruiting firm, connecting senior engineers with high-growth startups in the U.S. and Europe. Known for their warm, human approach to remote hiring, the team at Nexton builds long-term relationships with clients that go far beyond transactions.

For their year-end campaign, they wanted to show appreciation to their oldest clients not with a generic gift, but with something personal, thoughtful, and unforgettable.

The Strategy

Rethinking client appreciation

Holiday gifting often gets lost in the noise: same baskets, same emails, same templates. Nexton didn’t want to be forgettable. They partnered with Herald to craft an experience that felt truly custom.

Each client received a sleek physical box, including premium coffee and Argentine alfajores. Inside was something far more powerful: a Herald featuring a personalized AI video message from the CEO, tailored to each recipient.The campaign reached 70 recipients across the U.S., Canada, and Argentina.

process

The process

After a quick alignment on concept, we generated a digital clone of Nexton’s CEO. Once approved, we handled the design, personalization, and logistics end-to-end.

From video production to packaging to cross-border delivery, the entire campaign was executed in under 30 days thanks to close coordination via Slack and WhatsApp, and rapid iteration between teams.

conclusion

The results

100% confirmed delivery
+40% response rate compared to previous gifting efforts
Seamless execution across 3 countries

Let's connect

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