keyway

Sales pilot for
high-value leads

Personalized AI pitch from head of sales.
Introduction

Who is Keyway?

Keyway is a real estate technology company transforming how property owners manage and grow their portfolios. Known for their data-driven approach and premium service, the sales team at Keyway was looking to reignite conversations with high-priority prospects that had gone cold.

Instead of more emails or cold calls, they chose something new: a bold, personalized physical experience.

Try Herald now

Get a Demo
The Strategy

A new kind of first impression

Keyway partnered with Herald to launch a pilot campaign of 20 Heralds, each including two AI-generated videos featuring Joe, their Head of Sales.

The concept was simple: make an unforgettable impression by speaking directly to each lead with tailored messaging delivered in a high-end physical format that cuts through digital noise.

Each Herald was designed to feel intentional, professional, and personal built to open doors for meaningful sales conversations.
process

The process

We kicked things off with a WhatsApp group between Herald, Joe, and the CEO. A filmmaker was sent to record Joe, and we used that base to generate his AI clone.

Although the concept was approved early, the campaign faced multiple rounds of design and messaging revisions, as well as slow response times from the client team. Communication happened partly in the WhatsApp group, partly in 1:1 messages, which added complexity.

After final approval, Herald moved to production. The campaign is currently in the final preparation stage awaiting destination details for distribution.
conclusion

The results

Re-engaged dormant accounts previously unresponsive via email
100% delivery success
Let's connect

Let's personalize your outreach and build lasting connections!

Thank you
Your submission has been received!
We appreciate your interest. Let's take the next step:
📅 Schedule a meeting:
Click here to book a meeting with us and let's connect.
💬 Chat with us on Whatsapp
Click here to start a conversation with us instantly. We're here to help!
Oops! Something went wrong while submitting the form.
WhatsApp Floating Button
WhatsApp